Part of Google’s master plan with the new Android platform is to completely own mobile advertising. Google’s aim is to use Android to tap into the millions of mobile users and the huge potential out there for advertising on mobile devices.
A major shift is beginning to start, advertisers are looking for new markets to target and traditional media such as TV is losing audiences. This is happening together with the negaive influence of writers strikes and a general apathy for traditional forms of advertising. Google has set itself up to be in the right place at the right time to take advantage of the mobile advertising revolution.
The good news is that the consumer will benefit from this. Android handsets will be able to be subsidised by the adverts and this will lower the price of mobile devices for the consumer.
Advertisers will also be excited about the possibilities for Android. Google will be able to highly target adverts to specific users. Through the mobile device or phone that uses the Android platform Google will have access to information about the users, such as who they call, what products they buy through their phones, what applications they use, and other information depending on what they use their mobile device for.
Advertisers will like never before be able to target specific users in a personal way wherever they are. In effect Google will become the worlds largest advertising agency.
IBM has released a report on the future of advertising and how new technology and more personal advertising methods will influence the world of advertising and change it for good. This ties in perfectly will the release of information about Google Android.
Its hard to see the world going back to traditional marketing models with the changes in technology and therefore culture shifts in what is more influential to the consumer. Personal targeted advertising is very hard to compete with. The release of Android signals a new dawn in the world of advertising.
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