It’s interesting to see so many insurance companies starting to come out with Android apps. We know Progressive Insurance have one, Geico allow you to get a quote and pay your bill, and new insurance companies like Policy Expert are sure to be looking at introducing apps as soon as they can to position themselves well for the future.
At last 2011 might be the year that mobile searches online overtake traditional internet searches from a desktop or laptop. What’s to stop Google from running some kind of app search alongside it’s natural search. It makes sense.
Insurance companies and other large brands will have to have an app to offer their customers or potential customers because they will be behind the curve if they don’t.
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